As history has taught us, the arrival of an iconic visitor destination can have a positive economic impact on a region and the financial and social benefits to the Afan Valley and South Wales will be hugely significant with the creation of this resort.
In 1991, when the UK’s second Center Parcs opened in Elveden Forest, a report into the impact the resort had on the local economy highlighted the benefits it brought to the surrounding area and economy.
The Rural Development Commission, commissioned a major study into the economic benefits of Holiday Villages which was carried out by PA Cambridge Economic Consultants and concluded that a holiday village, like that of the proposed Afan Valley Adventure Resort, “delivered immediate and significant contribution to local employment and incomes, and is thereby capable
of raising rapidly the quality of life and the image of the local area.”
Afan Valley Adventure Resort will provide employment, training schemes and raise the profile and image of this beautiful, but often neglected,corner of South Wales.
The economic benefits of Afan Valley Adventure Resort
• The £130 million investment will create 1000 full time jobs
• The two-year build programme will provide opportunities for young people to gain training and practical experience in a range of different construction and engineering trades.
• There will be £57.98 million of direct Gross Value Added (GVA) over the build period from construction activity.
• It is forecast that there will be around 5,000 visitors per week (260,000 per year) who will be drawn to the resort to use the indoor and outdoor facilities available.
• It is estimated visitors will generate £6.574 million of consumer expenditure per year which will be spent on site and within the local area.
• Visitors to the proposed hotel are likely to spend around £0.623 million each year on goods and services over and above the cost of hotel accommodation and transport.
• The injection of expenditure into the economy is expected to stimulate employment growth across different industrial sectors, although the biggest impact will be felt within the hotel, catering and leisure sectors.
How we are meeting the objectives of the Welsh Government
With first-hand experience of purchasing, selling and ultimately operating a portfolio of leisure properties, Northern Powerhouse Developments have helped turn around the fortunes of six hotels in Wales and continue to deliver a sustainable leisure offering to meet the tourism objectives set out by the Welsh Government.
The arrival of Afan Valley Adventure Resort will signify another important step towards realising those objectives and economic goals.
In a letter of support acknowledging the work NPD have already done in Wales and their plans for Afan Valley Adventure Resort, Ken Skates, the Welsh Cabinet Secretary for Economy and Infrastructure, commented: “I recognise the impact that Northern Powerhouse Developments (NPD) is already having in its current activities related to the hotel product in Wales; this is entirely in line with the Welsh Government’s tourism strategy and our objective of developing more luxury, high-end hotels which can create new demand. In addition, the strategy also identifies the significance of creating new perception-changing products, as a driver for regeneration, economic growth and jobs.
“We are committed therefore to strategic level product development, and to that end we welcome further discussion on the ‘Afan Valley Adventure Resort’ project which has significant potential in view of its scale to positively impact the tourism economy within the South Wales region. “