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With a global reputation for the successful acquisition, development and operation of properties and projects within the hotel and leisure sector, Northern Powerhouse Developments, are delighted to present Afan Valley Adventure Resort to an international audience.
Having spent a decade building up a multi-millionpound portfolio of hotels across the UK, which have been introduced and sold to a global network of purchasers, we take great pride in our ability to deliver the right product, in the right place, to the right people and at the right time.
With a clear understanding of leisure market trends, the demands of the modern visitor and an in-depth knowledge of the most economically viable regions of the UK, we can provide purchasers with attractive investment opportunities.
So why is the arrival of Afan Valley Adventure Resort such an exciting announcement and arrival to the UK leisure market?
With an ever-growing demand for activitybased holidays and a huge call to deliver an all-encompassing adventure experience in one spectacular UK location, Afan Valley Adventure Resort is an exceptional destination resort whose arrival is perfectly timed.
Our first-hand experience of purchasing, selling and ultimately operating a portfolio of UK hotels has allowed us to identify the prime locations for investment and with six operational hotels in Wales, we already know the huge potential and appeal the country offers purchasers.
Having introduced Wales to an international investor base and proved it sells, we have created the ultimate leisure experience to sit within this perfect location.

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Peter Moore OBE

“I HAVE THE SAME FEELINGS AND ANTICIPATION ABOUT THIS PROJECT AS I HAD 30 YEARS AGO WHEN WE LAUNCHED CENTER PARCS”.

The Developer

Gavin Woodhouse

The arrival of Afan Valley Adventure Resort follows five years of meticulous research and planning by Northern Powerhouse Developments’ Chairman Gavin Woodhouse, who has brought in a team of experienced strategic partners to deliver this unique adventure experience.
Peter Moore OBE, who helped launch Center Parcs to the UK has been appointed as the group’s Chairman of Leisure to oversee the project, while some of the world’s most respected and specialist designers have been enlisted to create the resort.
Afan Valley Adventure Resort will not only add to the wealth of attractions which already make Wales such a popular destination for visitors, it will attract huge inward investment to Wales; it will create employment opportunities for local communities; it will raise awareness and will increase the number of tourists visiting and spending money in Wales.
Furthermore, we are working closely with the Welsh Assembly to meet their tourism policies and objectives and the project has received a positive reception.
All the evidence indicates the time is right for Afan Valley Adventure Resort and we believe the time is right for you to become a part of it.
We look forward to making it happen together.

The development and delivery of Afan Valley Adventure Resort will be overseen by leisure industry visionary Peter Moore OBE.
As the man who first introduced Center Parcs to the UK, made Alton Towers a global success story and then launched the indoor ski attraction, Chill Factore, he is one of the most experienced and respected tourism and leisure experts in Britain.
His role as Chairman of Leisure at Northern Powerhouse Developments is to help deliver Afan Valley Adventure Resort, while assisting in the ongoing development of the group’s expanding portfolio of hotels, leisure resorts and spas.
Talking about the project, Peter said: “The arrival of Afan Valley Adventure Resort will deliver a comprehensive mix of healthy and exhilarating activities, relaxation and social interaction all in one stunning location and I am very excited about what this resort will bring to the UK market for the first time.
“I have the same feelings and anticipation about this project as I had 30 years ago when we launched Center Parcs. It will be something totally different, a resort the market is ready for and one which I genuinely believe will open a new chapter for the UK leisure market.” “It has the right market place, it is in the right location and it is undoubtedly the right time to deliver it.”
Having successfully re-positioned Alton Towers, as their Marketing Director in the 80s, Peter went on to change the face of tourism by launching the first Center Parcs holiday experience to the UK market in 1987 and developing the concept throughout the country. He then developed and delivered Chill Factore, a pioneering indoor real snow ski facility in Manchester and helped launch the Tour of Britain cycle race.
Alongside his work with Northern Powerhouse Developments he is a leading voice on UK Tourism and is often called on to advise the Department of Culture, Media and Sport and local authorities on regeneration.
In 1996 he was awarded the OBE for services to the tourism industry and during his 30 years in the industry, he has been the Chief Executive and Chairman of several of the most successful leisure organisations in Britain having served two terms on the board of the National Tourism Authority.

What’s the progress at Afan Valley Adventure Resort?

For Pre-launch offers and park progress click register.

IMPORTANT: Hover your mouse over the mountain climber to see the latest progress at the Afan Valley Adventure Resort.

Afan Valley Limited
Unit D2
Elland Riorges Link
Lowfields Business Park
Elland
West Yorkshire
HX5 9DG

Registered in England and Wales. Company Number: 10124182. Registered Office: Unit D2 Elland Riorges Link, Lowfields Business Park, Elland, HX5 9DG